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  Free trade agreement with EU kicks in today (01 JULY 2011) 2011-07-06  
 

Consumers visiting their nearest grocery store today will be the first to notice the effects of the free trade agreement with the European Union that kicks in today.


Retailers are discounting much of their wine stock equivalent to the tariff to give consumers a taste of what’s in store for them when tariff-free goods fill their shelves.

And in the coming weeks, supermarket prices will fall in varying degrees as tariff-free or reduced-tariff goods are brought in.

Prices will fall for an array of products, including tea, coffee, pasta, almonds, pork belly, chocolate, tequila and vodka.

Wine prices will drop an average of 11 percent today.

At the recent Wine Expo in France, Lotte Mart announced plans to expand its selection by 10 brands.

Homeplus agreed with its mother company, Tesco, to increase its wine lineup by almost 40 percent.


“Although the products currently being sold in the market have already been imported [and were exposed to tariffs], we have made the decision to lower prices since consumers have high expectations on the July 1 date,” said an official from Keumyang International, a foreign wine and liquor importer.


The FTA has been years in the making.

The two sides embarked on negotiations in May 2007.

After eight rounds of negotiations in Brussels and Seoul, a final agreement was reached in July 2009.

Then in October of last year, the two sides officially signed off on the pact.


Today marks provisional ratification of the deal, meaning that 99 percent of the agreement will go into effect immediately.

After the pact is signed by all 27 EU member nations, it will go into full effect.

The deal will cut tariffs by 99 percent on Korean exports to the EU over the next three years, while tariffs on EU imports to Korea will be slashed 96 percent.


The trade pact will shave a noticeable amount of money off consumers’ receipts.

Tariffs on imported tea, coffee, pasta and almonds will be wiped out immediately.

And since the tariff for European tea was currently 40 percent as of yesterday, Korean consumers might be saying “tea time” more often.


The price of pork belly has become burdensome in Korea recently but when tariff-free European pork reaches butchers, consumers will see immediate savings of up to 2.5 percent, which will extend to 25 percent in the next decade, falling 2.5 percent each year.


Consumers will also save on big-ticket items, especially imported automobiles as tariffs are gradually reduced.


The biggest winners

Korean companies will benefit from preferred access to the largest economic trade zone in the world.


In particular, Korea’s automobile industry will see some of the biggest benefits, as the 8 percent tariff imposed on Korean made vehicles will be wiped out over five years, while the same will happen for the 10 percent tariff imposed on vehicles made in EU nations that are imported to Korea.


As for Korean exports, vehicles equal to or exceeding 1,500 cubic centimeters (1.5 liters) will have tariffs wiped out in three years, while those with less than 1,500cc will need to wait five years.

The 8 percent tariff on vehicle parts will be wiped out immediately, creating more opportunities for Korean companies to enter the EU market.


Industry experts expect the added price competitiveness to help Korean automakers to increase their market share in the European market.

The Korea Institute for International Economic Policy expects exports from the auto sector to increase by $1.4 billion this year.

In Korea, import carmakers got a head start when they cut prices equivalent to tariff cuts weeks ago.

Volvo, Mercedez-Benz and Peugeot have lowered their prices, while BMW, Volkswagen and Audi are planning to follow suit.


“The trade industry welcomes the ratification of the Korea-EU FTA.

It’s more significant than existing FTAs, since it includes the globally leading economic zone,” said Sakong Il, chairman of the Korea International Trade Association.

“Even with the importance of the EU market, Korean imports only took up 1 percent of all of the EU’s imports last year, and we hope that the FTA helps more Korean products to be made available in the EU market, as well as boosting Korea’s trade volume to exceed $1 trillion.”

The biggest losers

The trade deal will not benefit everyone.

Korea’s agricultural and cosmetics industries are expected to struggle to compete with cheaper, and in many cases, better products.


Europe’s big three cosmetics companies - Sephora, Douglas and Marionnaud - might make life difficult for Korean cosmetics companies.

But Korean brands say they are not worried since the tariff reductions will be gradual.


And the Korean agricultural industry, which has struggled to modernize and raise efficiency to keep costs down, will receive government support to help it compete.

The government agreed to support the agricultural and fisheries industry to the tune of 21.1 trillion won ($19.8 billion won) over the next 10 years, while Seoul will pony up 2.2 trillion won over the same period to support the livestock, cosmetics and medical instrument industries.


Experts forecast exports of pork, dairy and stock farm products will increase by $7 million, while imports will rise $37.5 million.


“The FTA with the EU, the largest economic zone and an important partner for Korea, will create an opportunity to increase investments and trade and strengthen the partnership between the two sides,” said the Ministry of Foreign Affairs and Trade through a statement yesterday.

“We will continue to promote and explain the benefits of the Korea-EU FTA and support our companies to fully utilize the FTA.”

Experts warn that while the FTA will create new opportunities for international trade, companies, especially small ones, face significant disadvantages compared to multinational corporations.


By Jung Seung-hyun [seungjung@joongang.co.kr]



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